66% of B2B marketers indicate that delivering relevant content to a segmented subscriber base is an area where they are working to improve. – BtoB Research Insights: A Better Understanding of Email Marketing in 2011 (free download)
The inbox of the typical corporate email user is an area of almost constant activity, where non-targeted messages are quickly discarded.
B2B marketers work with the Harland Clarke Digital team to ensure that their marketing campaigns aren’t getting lost in the clutter.
Using Harland Clarke Digital solutions, you can:
- Create focused recipient lists through segmentation and filtering capabilities
- Tailor message content by group or individual
- Preview message display for popular corporate email solutions such as Outlook and Blackberry
- Actively work to grow your recipient list through acquisition features
- Keep close tabs on message delivery and work to avoid corporate filters